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About Us

We're Gussy and Louise, a brunette and a blonde with an unbreakable bond - and partners in crime for over a decade. We’re neon-obsessed sun-worshippers with a penchant for parties, Aperols and adventure!

We are also the founders of Gussy and Lou (originally known as ‘Little Leggies’ before our 2017 relaunch). 

With a shared background in nannying, we've learnt a thing or two about what kids will (and won’t) wear, inspiring us to create a super cool and contemporary label that not only sets out to please the fussiest of little fashionistas, but that meets with their mother's approval too!

Keen to encapsulate our own spirited outlook and joie de vivre, we've designed a dynamic, fun-infused collection, buzzing with energy and irresistible allure. From playground to playdate - parties too - these are the clothes of intrepid adventurers, fearless explorers, beautiful princesses and more. Cool kit that makes them feel vibrant and invincible, but credible too!

Dispensing with the traditions of classic childrenswear, we've heartily embraced a vivid palette, with colour-tipped cashmere and neon trims quickly becoming our signature style. Colour-blocking, silver and a sprinkling of stars also play their part in the collection's charismatic charm.

Believing that kids should be kids, we've kept our shapes traditional and our cuts quite classic - appropriate clobber for our teeny trendsetters. Our clothes are easy to put on and take off. Fun not fidgety - and comfy too!

Pestered into making bigger sizes (we didn't take much persuading!) has led us to introduce a laidback-luxe range for grown-ups too, including throw-on, colour-popping cashmere that shares the same spirited style of our kid's collection. Perfect for mum-and-me matching, but not compulsory!

Passionate about what we do - and with practicality in mind - everything we create is done so with love. Our attention to detail and quality is second to none - and each piece has to be perfect to make the cut!

We hope you and your small ones love wearing our designs as much as we do and we look forward to expanding the collection very soon.

The future is almost certainly bright!


We've designed a dynamic, fun-infused collection, buzzing with energy and irresistible allure. 



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